Resume

I am a Content Manager and Editor with a solid foundation in web analytics, project management and marketing for the business-to-business (B2B) space.

Editorial / Copywriting   Content Management   Project Management
Managed editorial calendar for online media sites and social channels. Wrote long form articles for technically-minded and passionate readers. Proficient with developing content launch calendars and providing in-depth analysis of in-house and user-generated content performance. Experienced with project planning and task monitoring across multiple platforms, including JIRA and Asana.
Digital Analytics   Search Engine Optimization (SEO)   Database
Experienced with IBM Coremetrics, Google Analytics and Adobe Analytics (Formerly SiteCatalyst). Mentored on-page and technical SEO best practices. Experienced with Moz Pro, Google Webmaster Tools, AdWords and BrightEdge. Experienced with basic database systems, including XML markup and advanced Excel functions such as pivot tables and charts, vlookup formulas and more.

Education & Certifications

California State University, Los Angeles | 2007
Bachelor of Arts in English, minor in Political Science
Google Analytics Platform Principles Certified | 2014

Relevant Experience

Ranker Scalable Content Editor 2016 –  Present
  • Manage and plan content strategy based on keyword, social and marketing trends with a focus on driving primarily organic search visits and syndication on Facebook.
  • Identified and promoted high-quality user generated content through brand channels and noindexing low-quality user content.
  • Assign and edit articles produced by staff and freelance writers for grammar, consistency and SEO.
  • Audit and analyze existing site content for on-page and technical SEO best practices, including canonical and prev/next page tagging.
  • Promote and mentor SEO best-practices to in-house editorial staff and freelance writers.
Newegg Web Editor / SEO Specialist, B2B 2013 – 2016
  • Worked with internal teams to prepare, distribute and maintain internal and external content on a regular basis, contributing to increased year-over-year revenue growth.
  • Managed production and deployment of marketing content, including deliverables for NeweggNET, NeweggBusiness Technical Support and NeweggOFFICE product launches.
  • Planned and wrote external B2B communications, such as business proposals and marketing e-mail blasts.
  • Researched, developed and implemented search engine optimization (SEO) initiatives that contributed to a 40% year over year increase in organic sessions (2014 v. 2015).
  • Coordinated with subject matter experts and stakeholders to develop Customer Service and Marketing content.
  • Actively updated, communicated and promoted use of NeweggBusiness brand style guide.
Verizon Wireless Technical Writer, B2B (Contract) 2011 – 2012
  • Managing writer for Verizon Support portal, responsible for B2B customer support content development, including the launches of Web Portal Patch Notes and unified How-to-Use Guides.
  • Project manager responsible for prioritizing project resources, determining go/no-go for project proposals and monitoring deadlines for deliverables.
  • Lead support content liaison who worked with internal teams to identify content issues and product improvement opportunities.
Internet Brands  Online Content Editor 2008 – 2011
  • Wrote, edited and published customer-facing consumer electronics, fashion and lifestyle content.
Sonic Motor  Online Content Manager 2005 – 2008
  • Managed the launch of the e-commerce storefront, taxonomic structure and marketing materials for website.
  • Maintained account settings, inventory and pricing of over 10,000 SKUs.
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